Summary

Cushy Puff is more than just a pillow; it’s a lifestyle for expecting new parents.Established in London in 2024, Cushy Puff was created to shake up the scene because, let’s face it, becoming a parent shouldn’t mean sacrificing style.

Payments

Attribution Period (Cookie Length)

30 Days

Cushy Puff Affiliate Programme

Welcome to the Cushy Puff affiliate program! 

Cushy Puff is a fast-growing pregnancy company creating products that don't just support mums physically and emotionally throughout pregnancy, but also allow mums to be expressive in their creativity. Our hero product – the Cushy Puff pregnancy pillow – is adored for its adjustable support, softness, and gorgeous colourways that look great in your home.

Built with versatility in mind, it’s not just for sleeping – our customers use it for lounging, light exercise, nursing, and cuddling with baby postpartum.

We offer a product that truly sells itself:  The pregnancy pillow is beloved by hundreds of happy customers with standout reviews and social proof. We’re a high-converting, social-led brand with glowing reviews, beautiful content, and a loyal, engaged customer base.

✅ High AOV (£108+)
✅ Low returns (<2%)
✅ Design-led imagery and UGC available
✅ Responsive team + exclusive codes
✅ Instagrammable & shareable product

Our target audience is women aged 25–40, UK-based, in their second or third trimester, always stylish, health-conscious, and house-proud. Our customers value design, function, and emotional comfort. Many are first-time mothers or gifting for pregnant friends.

Looking for health/wellness/lifestyle writers, gift guides, and more. Let’s work together!