Our Story
Horrified by the scenes shown in news broadcasts following the two natural catastrophic disasters of the Tsunami (Indian Ocean, 2004) and Hurricane Katrina (New Orleans, 2005), British Inventor Michael Pritchard set out to create a portable water purification device capable of providing a sustainable source of safe, clean drinking water wherever and whenever it was most needed.
Consequently, the world’s first portable water filter - the LifeSaver Bottle - was created in 2007, capable of removing the smallest known waterborne viruses. From there, large scale versions, the C1 and C2 were developed to supply safe drinking water to communities and villages on a daily basis, while the smaller portable options, Liberty and Wayfarer were designed for consumers with a passion for the outdoors.
Working Together
As LifeSaver’s involvement in the Humanitarian sector grew, LifeSaver began to work in partnership with Oxfam to develop a new product which would be even more suited to the needs of people in the wake of a natural disaster, or displaced communities.
This partnership led to the creation of the LifeSaver Cube. Using the same ultrafiltration technology as the bottle, the Cube stores up to 5 litres of water and provides a family of 4, daily safe drinking water for a whole year. The Cube’s distinctive shape is specifically designed to be efficiently stacked for shipping as many as possible on to pallets in emergencies. And it's small enough for children to use.
Military Endorsement
LifeSaver become established as an effective solution to safe drinking water issues in the Humanitarian sector and subsequently, the LifeSaver Bottle was chosen by the British Army for their personnel operating in the field, beyond regular base supplies.
With a growing range of products designed to be portable, durable and capable of filtering thousands of litres of water with a single cartridge, LifeSaver water filters also attracted more varied audiences in the retail sector. Outdoor enthusiasts, campers, backpackers, travellers, overlanders, adventurers, explorers and preppers have all found a LifeSaver filter which perfectly suits their individual needs, often via a combination of our products.
As the popularity of off-grid camping and overlanding has grown, partly thanks to the Covid outbreak in 2020, the bestselling Jerrycan provides enough water for a family group to enjoy while exploring.
Join Us
At LifeSaver we are always interested to talking with influencers who would like to work with us in our mission to provide purified water, by promoting our products via their networks, followers and social media. Our Affiliate network receives comprehensive marketing support and generous commissions.
Interested? Please get in touch
