Picnic Affiliate Program Overview
❗ What is Picnic?
With over 3.5 million users across the Netherlands, Germany, and France, Picnic is revolutionizing grocery shopping. We offer over 10,000 products at supermarket prices and 1,000+ recipes directly in our app.
Why customers love us:
Freshness Guarantee: From regional organic produce to daily bread.
Free Delivery: Always. No hidden fees.
Sustainability: Our iconic electric vehicles and "milkman" delivery routes minimize CO2 and food waste.
Simplicity: No stores, no stress—just groceries delivered to your door.
❗ New Commission Structure (Effective Immediately)
We reward partners across the entire customer journey, from the first app visit to repeat recipe purchases:
IMPORTANT NOTE:
Picnic will only pay commissions for leads generated in our active, constantly expanding delivery area, as shared by this auto-updated postal code list: https://docs.google.com/spreadsheets/d/1H1eAyZUOi3grME307S6z6o5osb3I_XIpClsOQMIChws/edit?gid=0#gid=0
It is the publishers' responsibility to ensure accurate targeting and ineffective leads generated outside of our operational area will not be reimbused. By applying to our program, you agree to these terms.
Layer 1: Acquisition (8€ total)
First Visit (New Registration or Reactivation*) - 3€
Family First Visit (In-App Registration as a Family Household) - 5€
Layer 2: Conversion (17€ total)
First Order (New or Long-Churned**) - 12€
First Order with Recipe (Includes 1+ recipes in order) - 5€
Layer 3: Retention (1€)
Recipe Purchase (Any order containing a recipe) - 1€ (repeatable)
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* "REACTIVATION" DEFINITION
First Visit (0 orders): Returning to the app after 12+ weeks of inactivity (never ordered) OR:
First Visit (Long Churned): Returning after 12+ weeks of inactivity (last order was 20+ weeks ago).
** "LONG CHURNED" DEFINITION
First Order (Long Churned): First successful payment after a 20+ week ordering hiatus.
❗ Who is our ideal audience?
Busy Families: Looking for convenience and a "household-friendly" service.
App-First Shoppers: Frequent users of food delivery and logistics apps.
Hobby Chefs: Passionate cooks who love our integrated recipe-to-cart feature.
Sustainable Shoppers: Eco-conscious consumers who value zero-emissions delivery.
❗ Why partner with Picnic?
Stacking Commissions: Earn up to 25€+ on a single new family customer who orders a recipe.
High Recognition: Leverage our famous electric vehicles and runner icons for high CTR.
Market Opportunity: We are a "new player" in the affiliate space—be among the first to capture the grocery-tech audience.
Mobile Optimized: Seamless tracking via Adjust with full postback support.
❗ Tracking & Restrictions
Tracking: Mobile-first tracking via Adjust. Supported for all in-app events.
Brand Bidding: Strictly prohibited.
Compliance: All traffic sources must comply with AWIN and Picnic Terms & Conditions.
Program Maturity: We are currently in a growth phase. While we cannot yet offer bespoke coupons, cashback-specific deals, or price feeds, these features are on our roadmap.
