I Am Denim is a premium British denim brand designed to celebrate real bodies and real life. Made for every shape, size, scar and story we exist to rewrite the fashion narrative around body confidence, self love and inclusivity when it comes to jeans.
I Am Denim was founded by designer and entrepreneur Sophie Cooper who set out to reinvent the way denim feels, fits and elevates real bodies.
Created from her own experience and the belief that jeans should empower and not restrict Sophie realised the industry had overlooked millions of women who deserve better. Driven by purpose she created Tender Tummy Technology, a world first innovation to support sensitive tummies, bloating and natural fluctuations, with each pair designed to adapt to your body with hidden adjustable waistbands.
Celebrated by British Vogue, Hello, Ok, Grazia and Cosmopolitan.
Worn by women across the world I Am Denim is known for its inclusive fit, female founded design and comfort that honours every shape, size , scar and story.
Our customers love our jeans for comfort, style and gentle support they offer through tender tummies, mumtums, endometriois, menopause, bloating, c-section, hysterectomy, ostomy and more
The jeans are designed and hand finished in the UK
We offer a 10% commission
Free worldwide shipping
Making it easy to promote a product customers truly love. Join us in bringing denim that actually fits to the people who need it most.
