Illamasqua embraces different like no other brand. Our mission is to inspire you to take pride in everything you are and all you aspire to become.


Attribution Period (Cookie Length)

30 Days


illamasqua UK Affiliate Programme

 The Illamasqua programme (MID: 11577) is no longer being actively optimised. We welcome you to continue promoting the retailer, however please note that there is no opportunity for commission increases or running additional activity.

Illamasqua embraces different like no other brand. With British creativity at our roots and self-expression in our hearts our mission is to inspire you to take pride in everything you are and all you aspire to become.

Launched in 2008 by Julian Kynaston, Illamasqua is a British beauty brand that stands out from the crowd and supports individuality, personality and empowerment.

Illamasqua products are designed to give you the tools, expertise and confidence to create limitless makeup looks, with rich pigments and textures it is formulated and packaged for you to get the best results with ease.

Illamasqua are also proud to be cruelty-free. Our brushes are made from synthetic hair and none of our products have been or will be tested on animals. We are proud to be free of animal testing and only work with suppliers who have the same principles.

Traditionally we are told that makeup is meant to be about making you pretty, as a way to fit in - Illamasqua think differently. We want you to use makeup to express yourself, to feel confident, to be whatever it is that you want to be.

Expressing yourself could be as simple as a coat of mascara or as bold as rocking a green lipstick just because you can; whatever your makeup desires, Illamasqua lets you unleash your inner confidence.


Why Join our Programme?

  • Free UK delivery on all orders
  • 15% off your order when it’s your birthday
  • Illamasqua products have NEVER and will NEVER be tested on animals.
  • Our site is totally secure so you can browse and shop with confidence.
  • We offer exclusive promotions for affiliates
  • We welcome partnership opportunities
  • We update our banners regularly to reflect the most recent site creative
  • Weekly newsletters highlight the top products, offers and collaboration opportunities
  • The Illamasqua site is mobile optimised and affiliate sales will track through mobile


Standard Commission Rates

Commission varies per publisher type for new and existing customer sales, please see table below for details. Please also note commission is not paid on delivery costs or gift voucher sales.

Publisher Group  Standard Rates
Content & Influencers:  10% New & 5% Existing
Cashback:  10% New & 5% Existing, 2% if a voucher code is used
Discount Codes & Deals:  8% New & 2% Existing
Browser Extension & Soft Click:  2% New & 2% Existing
UGC & Communities:  8% New & 2% Existing
Loyalty & Employee Benefits:  6% New & 6% Existing
Other (Rest of Programme):  9% New & 3% Existing

Please note Illamasqua’s standard cancellation period is 31 days. Commissions will be confirmed after this period has been completed depending on the status of the order.

Illamasqua on Social Media

Come and join the Illamafia online community, bringing beauty lovers together through new product features and reviews, guest bloggers, Facebook, Twitter and Instagram.

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For affiliate queries please contact: and For influencer queries please contact and