Extensive consumer research in the UK and Europe has revealed what the key purchasing drivers for people that buy audio devices/speakers or radios are.
Most obvious everyone is aware that “sound quality” is a key purchasing driver. But did you know that the most important purchasing driver is actually the
fact that the speaker/radio/sound system “fits to my interior style”, yet so few affordable audio solutions put “style” front and center in their positioning.
We have brands that stand for rock’n’roll, for youth and party or for nostalgia and vintage but except for very expensive designer brands, there are rarely
any audio brands that put “style” as their key differentiating factor. Pure is different. Pure is stylish, simple and joyful. We place a huge emphasis on developing
products that don´t just sound great but also look great and blend easily into anyone’s home, without looking like an alien or cold piece of technology.
Take Pure on board to
- Serve an underserved community of audio buyers
- Benefit from a market leading , UK brand that has been around for 25 years and sold more than 5 Million radios globally
- Gain a healthy 4% margin on any purchase
- Benefit from automated product feeds
- Stand out with highly distinctive ads
Important differentiators:
- Pure works to provide human touch in a technology driven world
- Emphasis on style and natural materials
- Emphasis on ease of use and clearly laid out buttons and functions
- Emphasis on great sound for the money
- Digital & Internet radios, Music systems, All-in One Hifi-Systems, Award winning Outdoor speakers and Bluetooth speakers
- Targeting the most affluent group of 55+year olds (Gen-X) while everyone else is hunting young, Gen-Z
