Priority Pass is the world's largest independent program for accessing VIP airport lounges, with over 1,900 lounges worldwide.
We offer the ultimate global opportunity for partners in the travel sector who want to promote airport lounges.
Membership grants access to our extensive, worldwide network of airport lounges. Customers have the opportunity to travel in peace – with excellent service, ample space and maximum comfort.
Other benefits include:
Free WithU membership, a premium fitness app (via the PriorityPass app)
Advance booking of airport lounges to avoid bottlenecks and waiting times (via the PriorityPass app)
Free drinks and snacks, as well as exclusive benefits in selected restaurants
Access to various wellness packages at Be Relax Spas before your flight (via the PriorityPass app)
Dedicated gaming areas in selected lounges via Game Space
Pre-ordering of takeaway meals and restaurant options in the USA and UK, as well as pay-as-you-go offers for food and drinks before departure (via the PriorityPass app)
Pre-booking of private airport transfers (via the PriorityPass app)
Access to over 50,000 car rental companies with preferential booking rates (via the PriorityPass app)
Target Audience: Our target audience generally includes all persons who travel via an airport. However, our main focus is on those who fly more than twice a year, especially business travelers .
Commissions & Compensation: Our standard commission model is extremely attractive. Once you are part of the program, we can discuss tenancy agreements (advertising/fixed placements) as well as individual commission increases. No commission is paid for canceled or refunded memberships.
Best practices for your success
First, you should be able to target your advertising specifically to people traveling through an airport.
Contact Sophie (contact details below) to discuss the key selling points of Priority Pass.
Keep your content up-to-date and stay in touch with Sophie to receive strategic support to increase your conversions and commissions.
How to apply: The Partnership Questionnaire
To ensure that we build highly profitable partnerships with zero waste , we require all potential affiliates to submit a business case before they are activated in the network.
Please send us your concept via email and answer the following 7 questions. Pay particular attention to question 1, as you need to demonstrate that you understand our Ideal Customer Profiles (ICPs) listed below.
The 7 application questions:
How do you reach and convince our ideal target customers (ICPs) to visit our website? (Please refer to the brand's specific ICPs):
Priority Pass ICPs: “Bleisure” travelers (a mix of business and leisure), smart families who want to escape the chaos in the terminal.
On average, how many unique visits do you receive per month (measured over a 6-month period)? (We are looking for consistent, high-quality traffic rather than irregular spikes).
On average, how many total visits do you receive over a 6-month period? (This helps us understand your return-visitor rate and community loyalty).
Can you quantify how many people who exactly match our ICP you can reach at a given time? (We are not only interested in the total reach, but would like to know the size of the segmented audience that has a genuine affinity for our brand).
How do you envision working with us, and how can we help you maximize your revenue through our partnership? (Please let us know if you prefer pure CPA, hybrid models, exclusive coupon codes, or content collaborations. Also, please let us know what assets you require from us.)
Do you already have concrete ideas or plans that you believe can generate immediate traffic? (Give a specific example of a campaign, SEO article, or social media push that you would launch in the first month).
How do you generate your traffic and what is your business model? (Please be transparent: Do you rely heavily on paid search arbitrage, organic SEO, an active email database, or a private social media community?).
Next steps: Send your complete business case to our Affiliate Management Team. Once we've aligned your strategic direction with our brand goals, we'll approve your network application – elliot@tama.consulting
