Priority Pass is the world's largest independent airport VIP lounge access program, with over 1,900 lounges worldwide.
We represent the ultimate global opportunity for travel industry partners who want to promote access to airport lounges.
A subscription guarantees access to our extensive global network of lounges. This gives customers the opportunity to travel with complete peace of mind, enjoying excellent service, generous spaces, and optimal comfort.
Other benefits include:
A free subscription to WithU, a premium fitness app (via the PriorityPass app).
Advance booking of airport lounges to avoid unpleasant surprises or lack of space (via the PriorityPass app).
Complimentary drinks and snacks, as well as privileges at a selection of restaurants.
Access to various wellness packages in Be Relax spas before a flight (via the PriorityPass app).
Dedicated gaming areas in a selection of lounges via Game Space.
Pre-ordering of takeaway meals and dining options in the US and UK, as well as pay-as-you-go options for takeaway meals and drinks before the flight (via the PriorityPass app).
Advance booking of private airport transfers (via the PriorityPass app).
Access to over 50,000 car rental agencies with bookings at preferential rates (via the PriorityPass app).
Target Audience: Our target audience includes anyone passing through an airport. However, our core target focuses on people who fly more than twice a year, and especially business travelers .
Commissions and Compensation: Our standard commission model is very generous. Once you join the program, we can discuss tenancy agreements (fixed fees/featured listings) and increases to your commission rates. We do not pay any commission on refunded or canceled subscriptions.
Best Practices for Success
First, you need to be able to target advertising to people passing through an airport.
We invite you to contact Sophie (contact details below) to align yourself with the main selling points of Priority Pass.
Keep your content up to date and stay in touch with Sophie for strategic support to boost your conversions and commissions.
How to apply: The Partnership Questionnaire
To ensure highly profitable and zero-waste partnerships , we require all potential affiliates to submit a business case before being approved on the affiliate platform.
Please send your proposal by email, answering the following 7 questions. Pay particular attention to Question 1, as you need to demonstrate your understanding of our specific Ideal Customer Profiles (ICPs) listed below.
The 7 application questions:
How do you plan to reach and persuade our target Ideal Customer Profiles (ICPs) to visit our website? (Please refer to the brand-specific ICPs below):
Priority Pass ICP: "Bleisure" travelers (combining business and leisure), smart families looking to escape the chaos of terminals.
How many unique visits do you generate on average per month (calculated over a 6-month period)? (We are looking for consistent, high-quality traffic rather than irregular spikes).
What is your total average visit volume over a 6-month period? (This helps us assess your repeat visitor rate and community loyalty).
Are you able to quantify the number of people matching our specific KPI that you can reach at a given time? (The overall size of your audience is not enough for us; we want to know the size of the segment actually interested in our brand).
What are your preferred collaboration models and how can we help you maximize your revenue through our partnership? (Please specify if you prefer a 100% CPA model, hybrid models, exclusive codes, or content partnerships. Tell us what assets you need from us to succeed.)
Do you already have any ideas or operational plans that you believe can generate traffic in the short term? (Provide a concrete example of a campaign, SEO article, or social media activation that you would launch in the first month).
How do you acquire your traffic and what is your business model? (Be transparent: are you heavily dependent on Paid Search Arbitrage (SEA), organic SEO, an active email database, or a private social media group?)
Next steps: Send your completed business case to our Affiliate Management team. Once we have verified your strategic alignment with our brand objectives, we will validate your application on the platform - elliot@tama.consulting
