O Pioneers is a female-founded, slow fashion label based in London. The brand makes high-end, Liberty print dresses and separates with a modern take on the elegant, sometimes eccentric, classic English Victoriana style.
Using heritage Liberty fabrics as well as luxury deadstock textiles, O Pioneers creates limited edition ‘forever pieces’, made in London, that are playful and feminine yet practical and effortless to wear.
What began as a small, kitchen table business has blossomed into a cult classic for women who want to be more mindful in their fashion purchases and invest in beautifully crafted, forever pieces.
O Pioneers sells internationally online, has a flagship store in central London and wholesales to a few select stockists.
