About Told London
Fragrance is art, crafted to be treasured. Told London makes candles and reed diffusers in porcelain illustrated by Kerry Lemon, and each fragrance begins with a place: Lake Como in spring, an English garden in June, a fire lit against the Scottish cold. The fragrances are composed with Ruth and Nic Mastenbroek, Andrea Montanari at Givaudan and Julie Dunkley at Sozio. The candles are hand-poured in England. When the fragrance is spent, the porcelain stays and you refill it.
In 2026 Dancing Light, Lake Como won Best Luxury Candle and Glorious Gardens, England won Best Luxury Diffuser at the Platinum Beauty Awards. Dancing Light also won an Haute Beauty Award at the Attracta Beauty Awards and was a finalist for Best Interior Fragrance at the Fragrance Foundation Awards.
What sells
Prices in the UK, Europe and the US:
- Candle 300g (about 60 hours, refillable): £70, €90, $100
- Reed diffuser 200ml (about 12 weeks, refillable): £80, €100, $110
- Candle 80g, the under-£30 gift: £25, €30, $32.50
- Candle refill 300g: £40, €50, $55
- Diffuser refill 200ml: £45, €55, $60
- Free delivery from £60, €120, $180
Made for gifting: housewarmings, weddings, birthdays, Mother's Day and Christmas. Our website is in 18 languages, including English, Italian, French, German, Spanish, Dutch, Swedish, Danish, Norwegian and Finnish.
Who we work with
- Editorial and content publishers: gift guides, round-ups, interiors and fragrance coverage, in the UK, Europe and the US.
- Creators: home, interiors, hosting, gifting and fragrance.
- Cashback and loyalty sites: on our cashback terms.
- Voucher sites: only with a code we issue to you through Awin.
- Comparison shopping services: working from our product feed.
Commission
- Content partners: 12%. Leading editorial partners: 15%.
- Gift guides and round-ups: 15% from 1 November to 15 December.
- Creators: 10%, or 15% for creators we work with closely.
- Cashback and loyalty: 8%.
- Voucher sites: 5%, or 6% with an exclusive code.
- How it's calculated: on the order value after discounts, excluding VAT and delivery, on a last-click basis.
- Cookie: 30 days.
What we give partners
- Partner kit: product copy in three lengths, the awards in their exact wording, prices in £, €, $ and Swedish, Danish and Norwegian kronor, and images. https://drive.google.com/drive/folders/1jIDJNtqQRp3n50uCfRFG-7fXT0pj-UTy
- Product feeds: our own, refreshed daily, in pounds, euros, dollars and Swedish, Danish and Norwegian kronor; in English, Italian, French, Dutch, Spanish, Finnish, Swedish, Danish, German and Norwegian.
- Codes: an exclusive code for gift guides and newsletters, on request.
- Samples: for gift-guide writers and reviewers.
- Monthly updates: new products, seasonal dates and offers.
The rules that matter
- No bidding on "Told", "Told London" or misspellings in paid search. Add them as negative keywords. No direct linking from search ads.
- Codes: only codes issued to you through Awin. Welcome codes from our newsletter earn no commission for voucher, cashback or code sites.
- No pop-ups or browser extensions that take credit for sales they did not create.
- Disclose every paid or gifted feature as the ASA (UK) and FTC (US) require.
- Full terms: toldlondon.com/pages/told-london-affiliate-programme-terms-conditions
Contact
affiliates@toldlondon.com
