snuggs is a London-based and leading European innovator in premium period underwear. Since its founding in 2019, snuggs has experienced rapid growth through its DTC channel as well as 3rd party retail, attracting over 700,000 customers, and selling more than 3 million products. Beyond the UK, key markets include Germany, the Netherlands, and Central and Eastern Europe, while snuggs continues to explore opportunities worldwide.
Linda Sejdova, Linkedin, founded snuggs at just 23 years old and attracted designers from Agent Provocateur and Lounge Underwear to help her develop premium period underwear with extra comfort and desirable designs. “I didn’t want to create just a practical and reliable solution, but something to look forward to every month.” The brand’s high-performance, ultra-thin absorbent technology is redefining period care and challenging tampons and pads.
snuggs recently closed a new investment round, bringing its total funding to €12 million
