O My Bag
Who We Are
O My Bag is an Amsterdam-based, women-led bag and accessories brand. We create beautiful, timeless bags designed to last, while making a positive impact on the world.
We believe in ethical trade, sustainable production, and high-quality craftsmanship. All our bags are responsibly made in Kolkata, India, where we support fair wages, equal opportunities, and environmentally friendly production methods.
Our Story – Why O My Bag Was Born
In 2010, Paulien Wesselink founded O My Bag with a simple yet powerful mission: to create high-quality bags without harming people or the planet. While traveling, she witnessed the inequalities in fashion production and knew there had to be a better way. Inspired by her studies in international affairs and a UN internship, she learned that supporting trade rather than aid is the key to uplifting communities.
By connecting artisans in India to the global market, she built a brand that stands for fair wages, sustainable materials, and ethical craftsmanship—proving that fashion can be a force for good.
Sustainability & Ethical Practices
Sustainability isn’t a trend for us—it’s at the core of everything we do. Our approach includes:
- Eco-friendly materials – We use eco-leather and GOTS-certified cotton, avoiding harmful chemicals and reducing waste.
- Fair production – We work with local artisans in India, ensuring safe working conditions and fair wages.
- Circular fashion – We offer a lifetime guarantee and repair service, encouraging conscious consumption.
- Second Chances Program – Customers can trade in their O My Bag, we resell it on our website, and they receive a gift voucher in return.
Our Impact – Supporting Communities in India
Beyond fair wages, we actively give back to the communities where our bags are made. We proudly support charities and initiatives in India that uplift workers and their families:
- - The Living Wage Project – Advocating for fair, dignified wages for all artisans.
- Education Support – Providing scholarships for children of artisans, ensuring access to education.
- Women Empowerment Programs – Supporting women-led businesses and offering skill-training programs.
Every O My Bag you carry creates real change—empowering individuals and building stronger communities.
Sustainability – Why We Choose Eco-Leather
At O My Bag, sustainability is in our DNA. We believe eco-leather is the most responsible choice for durability, circularity, and overall environmental impact. While many brands shift to synthetic vegan alternatives, we see the bigger picture:
- - Biodegradable & Durable – Unlike PU or PVC-based vegan leathers, our eco-leather is free from harmful chemicals and lasts for years.
- Byproduct of the Meat Industry – Our leather comes from waste that would otherwise be discarded, reducing unnecessary landfill.
- Tanned Responsibly – We only work with LWG-certified tanneries that use safe, water-saving techniques to minimize impact.
For us, sustainability is about transparency, longevity, and making the best choices—not just following trends.
Sustainability & Innovation – Leading the Future of Materials
While we champion eco-leather, we are also frontrunners in testing and adopting next-generation sustainable materials, ensuring that leather alternatives are just as premium, durable, and stylish.
- - Uppeal™ – A bio-based leather alternative made from apple waste, combining sustainability with luxury.
- Mirum® – An entirely plastic-free, plant-based material, pushing the boundaries of ethical fashion. It’s the first plastic-free alternative, made in the USA.
By investing in these cutting-edge materials, we’re helping to shape a circular, waste-free fashion industry.
Our Global Growth
O My Bag is expanding rapidly, reaching conscious consumers from Japan to the United States who value style and sustainability.
- - Available in 500+ retail locations worldwide, including premium boutiques and department stores.
- 2024 marks an exciting year for us, with new partnerships in the pipeline.
