The Fold is a modern luxury British brand inspiring ambitious women to feel confident and put-together every day. Designed in their London atelier, every collection is meticulously crafted to ensure that each piece has the most flattering, feminine fit. They have an enduring focus on practical polish, and create beautiful yet durable pieces that can keep up with a busy schedule and remain in your wardrobe for a lifetime.
The Fold champions slow fashion, not fast fashion, creating classic yet contemporary styles that’ll be mainstays in your wardrobe for years to come. With collections designed in-house at their London atelier, and each style fitted on real women at least three times, every detail is scrutinised to ensure the perfect fusion of form and function.
They use only the finest pattern cutters, and their luxurious fabrics are sourced from around the world, such as Italian fine wools and jacquards and Japanese crepe, chosen for their exquisite finish and natural durability. Many of their styles are made in limited runs.
The brand has used technical innovation to create products with greener washing solutions, with much of their collection water washable on a cool hand wash setting. The Fold’s everyday tailoring collection, Clever Crepe, is made from a sustainably produced crepe that’s crease-free and washable.
Key to creating styles that last is versatility and modularity; The Fold designs its core tailoring to be worn in endless combinations, with new styles added in existing fabrics, meaning customers can add to their collection over time.
