Founded in 2019 by international model Oliver Cheshire and established manufacturer Toby Watkins, CHÉ Studios was created with a clear ambition: to redefine modern resortwear through a balance of style, substance and considered design. Relaxed in spirit yet precise in execution, CHÉ brings a tailored sensibility to effortless dressing, creating refined menswear for life in the sun.
Reinterpreting classic silhouettes through elevated fabrication, intelligent construction and a progressive approach to function, CHÉ curates a wardrobe designed to follow the sun. From beach and poolside to long lunches, sunset drinks and evening events, each piece is conceived to transition seamlessly throughout the day, offering understated versatility without compromising on sophistication.
CHÉ Studios combines the ease of the West Coast with the polished glamour of the Côte d’Azur. The collections are defined by clean lines, refined proportions and a sense of quiet confidence, designed for a global lifestyle that moves effortlessly between coast and city, from London to the Balearic Islands and beyond.
Drawing inspiration from travel, vintage photography and retro glamour, CHÉ creates timeless, modular and forward-thinking pieces with a distinctly cinematic sensibility. The result is a considered wardrobe that captures the freedom, elegance and escapism of endless summer — from beach to evening, and everywhere in between.
