**ABOUT THIS IS SILK**
THIS IS SILK is a multi-award winning, B Corp, British skincare brand dedicated to the science of silk for our skin.
Silk is the world’s most powerful natural ingredient — without side effects.
Scientifically proven to regenerate skin for a visibly rejuvenated appearance.
**FOUNDER STORY**
A rare skin condition led former barrister Sonal Keay to discover the power of silk, and scientific research unearthed the long history of silk as a wound healer. She began working with a leading professor in cell tissue repair and wound healing to create SF-VII® — our cutting-edge silk technology, proven to regenerate skin.
It is our honour to help people look beyond the inherent luxury and beauty of silk and experience the raw science of it: its unrivalled power to transform the health and appearance of our skin.
**WHY SILK IN SKINCARE?**
**Silk: The Most Powerful Natural Ingredient on Earth.**
Clinically proven to protect, heal, and renew, silk is the gold standard in skin regeneration—delivering visible results without compromise.
**Regeneration, Not Irritation.**
While retinols and acids compromise the skin barrier, silk works in synergy with the body, restoring strength and accelerating natural renewal—without sensitivity or side effects.
**Silk is Skin Intelligence: The Future of Skincare.**
True renewal starts with protection, not destruction. Unlike retinols and acids that break down the skin barrier and sensitise skin to the sun, silk strengthens and regenerates the skin for long-term resilience.
\*\*\*Our silk skincare range consists of: the Power Up Silk Concentrate, the Silk Face Oil and the Silk Cream Cleanser. We urge you to focus on the Power Up Silk Concentrate as it is highly innovative and you do not need to change anything in your skincare routine to use it.\*\*\*
**WHAT IS THE POWER UP SILK CONCENTRATE?**
Our bestseller, now clinically proven. An innovative and versatile, pure silk concentrate with SF-VII®, our proprietary silk peptide developed by a leading professor in cellular regeneration, designed to ‘significantly improve’ any existing skincare routine.
In other words, you will see and feel the benefits of adding Power Up to your skincare routine, on top of the results you experience from your existing skincare.
**WHO IS THE POWER UP FOR?**
Silk has the power to transform the health and appearance of all skin types, but the user trial data and clinical data shows remarkable results for women aged 40 plus.
It is especially good for those who have experienced issues with retinol, or who are seeking to reduce fine lines, dryness and increase elasticity and improve the health and appearance of their skin without side effects.
**WHY WE DEVELOPED THE POWER UP**
We wanted everyone to experience the power of silk and the difference it makes to our skin, so we worked with leading cosmetic scientists to develop a very pure and potent silk concentrate to literally ‘power up’ our skin.
We tested it on ourselves, neighbours and customers, and the results were very strong, but to rule out positive confirmation bias we commissioned independent user trials.
The director of that laboratory said he had never before seen a product ‘proven to significantly enhance an existing anti-ageing skincare regimen’.
The Power Up has now also been clinically tested and delivers significant results ON TOP of existing skincare used by women aged 40-70.
**HOW TO USE THE POWER UP**
Just 1-2 drops added to any leave on skincare product (in the palm of your hand) - usually customers add it to a moisturiser or serum, also to oils, suncream and foundation. It is completely safe to use neat, but the high concentration of silk renders it a little sticky for neat usage.
**WHAT TO EXPECT FROM THE POWER UP**
The user trials and clinical trial results mean you can expect the following on top of the results your existing skincare gives you:
Significantly more hydrated, softer, smoother and more elasticity that is plumper, denser and with a diminished appearance of fine lines and wrinkles. A more radiant complexion.
**CLINICALLY PROVEN TO REJUVENATE SKIN**
The Power Up Silk Concentrate is our best-selling, category-defining concentrate, clinically proven by leading scientists in Switzerland. Over 8 weeks, when added to existing “anti-ageing” skincare, the following results were measured:
*
\- **an extra 22.1% skin hydration**
* **\- an extra 17.6% in skin elasticity**
* **\- an extra 12.4% in skin firmness**
* **\- an extra 9.5% in skin density**
* **\- a reduction in the appearance of fine lines of 20%**
**RESULTS BEYOND THE LAB:**
* **\- 99% reported more hydrated skin**
* **\- 97% reported smoother skin**
* **\- 93% reported healthier skin**
* **\- 84% reported greater skin density**
* **\- 78% reported lifted and plumper skin**
\*Independently tested by 81 women who added the Power Up Silk Concentrate to their existing skincare routine for 2 weeks.
**★★★★★**
_**“The creme de la creme of serums. It’s been 5 days but already my skin is smoother, any fine lines are plumping out and my whole face/neck/chest just looks so much more hydrated”**_
Find out more on the brand here: **https://thisissilk.com/pages/about-us**
