Program Description:
FirstLine by Bon Vivant Safety Eyewear Company, Inc is a Service-Disabled, Veteran-Owned brand redefining the future of safety goggles. Founded by a U.S. Navy Trident Nuclear Submarine Force Veteran, FirstLine combines military-grade precision with sleek, modern designs to deliver high-performance, ANSI Z87.1-certified protective eyewear for work and daily life.
We are excited to announce our Duval Fade collection, including limited-edition Founder’s and 2-Pack sets designed for fans who want to show city pride, style, and innovation:
Products & Pricing:
6-Pack Duval Fade Founder’s Edition (PH1 + MPH1 + PH2 + MPH2 + PH3 + MPH3) = $774
2-Pack Duval Fade Jacksonville (PH3 + MPH3) = $258
2-Pack Duval Fade Ponte Vedra (PH2 + MPH2) = $258
2-Pack Duval Fade Desert Storm (PH1 + MPH1) = $258
These goggles feature UV-Activated Frames with Color Transformation Triggered by Sunlight Exposure — indoors they stay clear, outdoors they transform into bold color, delivering a unique combination of function, style, and identity.
Scarcity Messaging:
Limited quantities for each style, perfect for creating urgency and exclusivity
Target Audience:
Jaguars fans and local Jacksonville pride supporters
Active individuals, industrial and healthcare professionals
Fans of wearable tech and lifestyle upgrades
Affiliate Messaging Guidance:
Focus on identity, pride, and exclusivity, not just features
Suggested angles:
“Show your Duval Pride — indoors clear, outdoors bold.”
“Limited edition sets — get yours before they’re gone.”
“Upgrade your gameday style with color-changing safety goggles.”
Promotional Assets:
High-res lifestyle images: work, play, gameday
Product images: all Duval Fade sets
Banner graphics featuring the hook, limited quantities, and pricing
Suggested social copy and email templates emphasizing feelings, identity, and exclusivity
Affiliate Program Highlights:
Commission Rate: 12% per sale
Cookie Duration: 90 days
Free U.S. Shipping: Boosts conversion rates
Exclusive Promotions: Gain early access to new product launches, limited-edition collections, and special campaigns
Mission-Driven Brand: Support a veteran-led company committed to precision, resilience, and customer safety
Affiliate Requirements:
Approved Promotion Channels: Promote FirstLine through your blog, social media accounts, email newsletters, YouTube, or other approved websites
Compliance: Affiliates must follow ethical marketing practices, including FTC disclosure guidelines and only using approved marketing materials provided by FirstLine
Payment Details:
Monthly Payouts: Payments are issued on the 15th of each month once the affiliate reaches a $100 minimum threshold
Payment Methods: Affiliates can select either PayPal or secure bank transfer for timely payouts
Tips for Success:
Lead with the Duval Fade 2-Pack and Founder’s Edition for urgency and exclusivity
Highlight lifestyle storytelling — show the goggles in work, play, and gameday scenarios
Emphasize feelings and identity — pride, upgrade, belonging, and status
Remind audiences of limited quantities — scarcity creates urgency
Cross-sell other FirstLine goggles for additional earning potential
Key Takeaway:
Affiliates who focus on the emotional and identity-driven benefits of the Duval Fades, paired with limited-edition scarcity, will maximize engagement, clicks, and sales.
