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MICHI is a performance apparel brand with a fashion design house approach. We set out to transform the activewear industry and solve the problem of unflattering and uncomfortable sportswear. Not only did MICHI raise the activewear industry standards of design, but our iconic MICHI 3” Shaperband has become a best-selling design feature and an essential secret weapon, flattering waistlines globally.
MICHI pioneered the fashion-forward activewear aesthetic with artful and ventilating figure-flattering mesh inserts, strappy sports bras, sophisticated cut-outs and in turn, set new standards in sportswear.
At MICHI, we recognize that women have unique strengths and superpowers worth celebrating – we provide the armor so they can make it happen. Our versatile, elevated pieces are crafted with certified bluesign® and OEKO-TEX® ‘Made in Italy’ materials at ethical Canadian and Sedex factories. Our products elevate how activewear can look, feel and be experienced.
