JOUISSANCE was born in the pages of the books we read beneath the sheets. Even today, stories such as Histoire d’O and the diaries of Anaïs Nin still manage to discompose and arouse readers thanks to their radical complexity. Our scents are inspired by the female artists, writers and fictional characters who taught us to fantasise and to desire.
In homage to them, our approach is inspired by the specificity of women’s language, art and creativity. ‘Jouissance’ is a complex concept meaning to transgress the limits imposed on pleasure, and linked to femininity because of women’s capacity for experiencing surplus enjoyment. French feminist writer Hélène Cixous thinks of it as an erotic, mystical abundance – the source of female creative power.
Our first three fragrances are the foundation of Jouissance, so we visited the lives and creations of three elemental erotic writers for inspiration. Each scent is as stimulating, singular and subversive as the works and women they are based on.
Our visual identity reflects this love of the tactile and sensory. Every part of our packaging is designed to appeal to the senses, from the parchment box that echoes the feel of your favourite book in your hands, to the fleshy peach silk lining and gently curved glass bottle.
Founder: cherry@jouissanceparfums.com
Affiliate Manager: charlie@1996pr.co.uk
Instagram: @jouissanceparfums
