Core Elements
These are the key components of our brand identity that we must consistently protect and uphold:
Logo
Our logo, featuring a distinctive circle with a diagonal line, is the visual embodiment of Meaningful Planet. It symbolises our commitment to eco-friendly mobile services and sustainability. This logo must be included in all communications and creative materials to ensure brand consistency and recognition.
Lines
The line in our logo represent connectivity, movement, and the flow of sustainable energy. The line can be used to indicate thought, action, or direction and should be integrated thoughtfully into all creative designs. The line, along with our logo circle, help communicate our commitment to sustainability and innovation.
Colours
Capitalization
Specific terms such as ‘Meaningful Planet’, ‘Eco-Friendly’, and ‘Sustainable’ must always be capitalized in all communications. This helps maintain clarity and brand consistency across all platforms.
Creative Assets
All creative materials must be sourced from the AWIN UI or directly provided by Meaningful Planet. This ensures that all content aligns with our brand identity and adheres to our established guidelines.
Web Language
Our design principles emphasize clean, clear, and user-friendly web experiences. Our web content should reflect these principles by being:
- Concise: Keep all text brief and to the point.
- Friendly: Use approachable, simple language that resonates with our audience.
- Direct: Clearly communicate our messages without unnecessary jargon.
- Effective: Ensure that links are clearly labeled and serve a specific purpose.
All navigation elements, such as buttons, links, and instructions, should be straightforward and designed to guide users effortlessly through our site.
