What VoiceMap Is About
VoiceMap is a GPS audio tour app that lets travellers explore cities and attractions with local storytellers guiding them. Instead of following a flag-waving guide in a group, users download a tour, pop in their earbuds, and walk at their own pace while hearing the hidden stories behind the places they're passing.
What makes us different:
– Tours are created by local professionals, including historians, journalists, and podcasters
– GPS triggers audio automatically as users walk, so there's no constantly checking a
phone
– Users can pause anytime to grab coffee, take photos, or explore a side street
– Tours work offline, making it ideal for international travellers avoiding data charges
– 2,000+ tours across 80 countries, created by 700+ publishers
We want to show travellers discovering hidden stories, local secrets, and historical details they'd miss on their own. We're not promoting features – we're showing the feeling of having a knowledgeable friend whisper fascinating stories in your ear as you explore.
Tagline
“Curiously human self-guided tours”
“Curiously” works two ways: these tours are driven by curiosity, and it’s also genuinely surprising – countercultural, even – that they’re made by real people. The tagline can stand alone as “Curiously human” where the product category is already clear.
Brand Elements
Blue #0093E1 Primary brand colour
Red #E22D39 Accent
Navy #283D52 Supporting / dark backgrounds
Green #3CB878 Accent
Slate #697886 Secondary / muted text
Fonts Usage
Urbanist
Used throughout. Avoid handwritten or calligraphy styles. Both fonts should be legible at a distance and at different sizes.
Brand Voice
When writing about VoiceMap – in captions, reviews, or any promotional content – keep these principles in mind:
● Human, not mechanical – Everything should feel like it came from a real person. Avoid anything that sounds automated or corporate.
● Intimate and knowledgeable – Like a trusted local in your ear. Write with authority, but conversationally – as if you're telling a friend about an amazing discovery.
● Curious, not salesy – Lead with what's interesting, surprising, or overlooked. Avoid hard sells and generic calls to action. The experience speaks for itself.
● Specific, not generic – Avoid “hidden gem”, “treasure”, and travel-brochure language. The more specific and concrete your content, the better it resonates.
Logo
Logo files are provided as PNG in the following versions:
– Logo and name – colour, white, and transparent background
– Logo only – colour, white, and transparent background
Do
– Use the provided PNG files
– Give the logo generous clear space on all sides
– Use the white version over photography where there is sufficient contrast
– Use the icon alone in compact placements such as social avatars and favicons
Don’t
– Rearrange or recolour any element of the logo
– Add drop shadows, outlines, or gradients to the mark
– Use the wordmark without the icon
– Stretch, squash, or rotate the logo
