Our Brand Strategy in a line
Be the brand that connects us to each other more deeply through death.
Brand Manifesto
Death. The full stop waiting for us at the end of our lives.
But what if we’re thinking about it all wrong?
What if death is less of a full stop–and more like a question.
Not the last word, but an invitation. For more words. More thoughts. More questions. Just as much about becoming closer to one another as it is about finding out answers.
Connecting while we're here. And after we're gone.
So: we can avoid it, talk about it in euphemisms and let it be the full-stop that silently dictates our lives.
Or we can welcome it, engage with it, and feel the connection.
Brand idea
Death is a conversation (that connects us).
External Narrative
Death can feel like the full stop at the end of our lives. But what if we treated it more like a question. Not the last word, but an invitation: for more words, more conversation. You get to leave the person you love one thing: what is it? What secret don’t you want to take to your grave? How would they want to be remembered? Octopus Legacy is a place to plan for death and find support following a loss. But it’s also a challenge: to create a legacy that connects you to the people you love in life and in death. Death can come between us. But it can also make us stronger. We see a world where people work out the real meaning of legacy, one that connects to them. We’re here to make that world happen.
Tone of Voice
We bring death to life:
- LIFE-AFFIRMING – TO TALK TO PEOPLE IN A WAY THEY RESONATE WITH
- ILLUMINATING – TO SHINE A LIGHT ON LIFE'S BIGGEST QUESTION
- FORWARD – TO MOTIVATE CHANGE IN BEHAVIOURS AND RELATIONSHIPS
- EMPATHIC – TO CREATE A GENUINE AND PERSONAL CONNECTION
Brand Visuals
Our brand visuals (colours, fonts, logos) can be found in here.
