As a partner of Holloways of Ludlow’s affiliate programme, you agree to adhere to the following terms and conditions. Any breach of these conditions may result in termination from Holloways of Ludlow’s affiliate programme and any commissions earned being reversed.
If you would like to discuss any of the terms and conditions further, please contact affiliates@embryo.com
Trade Purchase Exclusions:
Trade purchases are not eligible for commission. Any orders identified as trade transactions will be declined during validation, this includes, but is not limited to:
- Orders placed using a Holloways of Ludlow trade account,
- Orders placed by customers registered under a trade, commercial, or professional profile,
- Orders where a trade discount or trade-specific pricing has been applied,
- Orders flagged as trade within our Shopify platform or internal systems.
Trade customers receive exclusive discounts and pricing structures that differ from our consumer offering. As such, these purchases fall outside the scope of the affiliate programme and will not qualify for commission.
Holloways of Ludlow reserves the right to decline any transactions that are determined to be trade purchases at the point of validation.
Domain Restrictions:
- Affiliates are not permitted to register domain names with Holloways of Ludlow’s trademarked terms or any misspellings or reformations.
- Any affiliate registering such a domain will immediately and permanently be removed from Holloways of Ludlow’s affiliate programme and any commissions due will reversed. Holloways of Ludlow reserves the right to reclaim any such domains.
- Brand bidding is an immediate break of Terms and will result in suspension.
Voucher Code Use:
- All voucher codes must comply with the official IAB guidelines.
- Affiliates may only promote codes that are provided through Holloways of Ludlow affiliate programme or provided directly from Holloways of Ludlow’s affiliate manager. Affiliates are not permitted to display unauthorised voucher codes, affiliates found to do so may face immediate suspension from Holloways of Ludlow’s affiliate programme.
- Where voucher codes are issued with an expiry date, this should be clearly displayed, and codes should be removed or clearly marked as expired after this date. Any affiliates displaying expired codes without marking them as being expired may be suspended from Holloways of Ludlow’s affiliate programme.
- Affiliates are not permitted to display voucher codes that were intended for use in other digital channels or for the use of other online affiliates.
Cashback Sites:
- Cashback sites receive a 2% commission.
Creatives and Branding:
- Affiliates may not alter any of the creatives available through the Affiliate Window interface. Affiliates are also requested not to hardcode banners into their sites, so any updates made to those available in the interface will take immediate effect. If your site requires hardcoded banners, please contact Holloways of Ludlow’s affiliate manager to obtain permission before putting this in place.
- If you require a custom made banner that is not readily available in the Affiliate Window interface then please contact Holloways of Ludlow’s affiliate manager with your request.
- Any blog or email marketing content must be signed off by Holloways of Ludlow before going live on any site. Any content released before approval from Holloways of Ludlow should be removed immediately until approval has been obtained.
Email Marketing:
- Affiliates are permitted to send solus emails to their databases, however, Holloways of Ludlow’s branding restrictions and guidelines must be adhered to. Before send-out, affiliates should obtain permission and creative sign off from Holloways of Ludlow.
Social Media:
- Affiliates may feature Holloways of Ludlow on social media platforms, however, branding restrictions and guidelines must be adhered to. Affiliates are not permitted to use Holloways of Ludlow brand when registering accounts on social media platforms or other digital channels. Affiliates must never speak ‘as’ or ‘for’ Holloways of Ludlow, instead, they should only speak ’about’ or ‘promote’ Holloways of Ludlow and its products.
Feedback and Support:
If you have any questions or suggestions about Holloways of Ludlow affiliate programme we would be happy to hear from you. Please contact affiliates@embryo.com with your comments.
