Somato

Somato is a considered, sophisticated wellness brand focused on making studio-quality Pilates fit into real life. All publisher content must accurately represent the product, brand voice, and visual identity.

Brand Positioning

Somato is a home Pilates reformer designed to fit seamlessly into everyday life, offering studio-quality movement without rigid schedules or dedicated workout spaces. Messaging should emphasize flexibility, ease of use, and thoughtful design rather than hype or extreme fitness claims.

Publishers should position Somato as:

• A home Pilates reformer
• A space-conscious solution for real homes
• A long-term wellness investment
• Movement that fits into life, not the other way around
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Tone of Voice

Content should feel:

• Warm, direct, and supportive
• Thoughtful and grounded
• Clear and informative
• Sophisticated but approachable

Avoid:

• Aggressive fitness language
• Body-shaming or transformation claims
• Hype-driven or exaggerated marketing language
• Sensational claims about results or weight loss

Per brand guidelines, language should focus on how movement feels rather than appearance or body outcomes. 

Words and Phrases to Avoid

Overly technical or exaggerated claims

Messaging should be considered and not overly complicated or salesy. 

Approved Brand Naming

Correct usage:

• Brand: Somato
• Product: Somato Reformer
• App: Somato App

Do not:

• Alter the brand name
• Use “Somato” as a prefix for individual components
• Create unofficial product names or variations
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Visual & Creative Guidelines

Publishers must use brand-approved imagery where possible and maintain a clean, elevated aesthetic consistent with Somato’s visual identity.

Do not:

• Distort or alter the Somato logo
• Apply filters, outlines, or effects to the wordmark
• Use off-brand colors or low-quality imagery
• Misrepresent the product size, function, or features

The Somato wordmark must not be stretched, skewed, recolored outside the brand palette, or modified in any way. 

Claims & Compliance

Publishers may not:

• Make medical or therapeutic claims
• Guarantee fitness results
• Use before/after body claims
• Suggest Somato replaces professional medical advice
• Use misleading pricing or promotional language

Content should focus on strength, mobility, consistency, and enjoyment of movement rather than physical appearance outcomes. 

PPC & Brand Protection (Important)

Publishers may not:

• Bid on “Somato” or brand-related search terms
• Use the Somato brand name in paid search ads without written approval
• Create ads that impersonate the official Somato website or brand

Approval Rights

Somato reserves the right to request edits or removal of any content that:

• Misrepresents the product
• Violates brand tone or messaging
• Uses unauthorized creative assets
• Conflicts with brand positioning