| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We de-duplicate to ensure only the last eligible click is credited in line with AWIN’s attribution rules.
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| PPC Brand | | | We de-duplicate to ensure only the last eligible click is credited in line with AWIN’s attribution rules.
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| PPC Generic |  |  | |
| E-mail Advertising | | | If the sale results from Dr. Johnny’s own email campaigns (Klaviyo), that click takes priority.
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| Display Advertising | | | Internal display ads (Meta, Google Display Network) take priority if they are the last click.
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| Direct Partnerships | | | Partnerships we manage directly (non-AWIN) take priority over affiliate traffic.
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| Price Comparison | | | |
| In House Publisher program | | | Any sales from our in-house referral program are prioritized over AWIN clicks.
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| Other Affiliate Networks | | | If we partner with affiliates via other networks in the future, we’ll de-duplicate to avoid double commission.
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