| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed if positioned as a bonus and not the only selling point; must use approved creative and messaging.
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| Content | | | Blogs, influencers, YouTube, and editorial sites. Priority group for higher commission rates.
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| Coupon Code | | | Only approved coupon codes may be used. No posting expired or unauthorized codes.
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| E-mail | | | Must be fully compliant with CAN-SPAM and CASL. No spam or purchased lists.
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| Loyalty | | | Similar rules to cashback — must use approved assets.
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| Search | | | No bidding on brand name “Dr. Johnny’s,” misspellings, or domain variations. No direct linking.
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| Behavioural Retargeting | | | Must comply with privacy laws and platform policies.
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| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | No promotion alongside adult content, gambling, political, or controversial material.
No misleading claims or medical guarantees.
All creatives, offers, and product descriptions must be accurate and reflect current availability and pricing.
No resale o |
