Overview: This document outlines Plushible's brand standards, including logos, colors, typography, imagery, language, and contact information.
LOGOS
- The Plushible logo features diverse colors representing product lines and a playful design with clouds and stars.
- Alternate logo forms include seal and icon logos for limited space usage.
- Dark mode logos are provided for use on dark backgrounds.
- Guidelines specify proper logo usage, including no distortion and maintaining contrast.
COLORS
- Primary brand colors include Midnight, Baja Blast, Mango Gold, Foxish, and Canvas Beige, each with specific Pantone, HEX, CMYK, and RGB values.
- Color exceptions are allowed for special events, ensuring good contrast with brand colors.
TYPOGRAPHY
- Main fonts include Bebas Neue for headlines and Open Sans for body copy, with alternatives listed for unavailability.
- Guidelines emphasize using brand colors, maintaining font integrity, and avoiding hard-to-read colors.
IMAGERY & PHOTOGRAPHY
- Promotional materials should feature bold, bright product photos against brand colors, while product pages require pure white backgrounds.
- Lifestyle pictures are encouraged on social media but not as primary product images.
- Stock photos can be used sparingly, ensuring they align with brand aesthetics.
LANGUAGE & TONE
- Plushible's tone is fun, quirky, and expressive, aiming to create a community where individuality is celebrated.
- Key descriptive words include fun, diverse, quirky, and positive, with a list of playful terms for copywriting.
CONTACT INFORMATION
- For inquiries, contact graphic designer Nisa Borghi at nisa@orangeonions.com.
