SOCIAL MEDIA VISUALS All lifestyle and product photos and videos must reflect the minimalist and clean aesthetic of our brand.
Guidelines
Keep posts minimalist and clean
Use a consistent color palette, avoiding overly bright or distracting colors
Focus on smooth transitions (fades, clean cuts)
Ensure thumbnails are visually appealing for every post
Highlight the premium aspect of ENSŌ in every visual
Proper logo usage
Use the proper size, spacing and colors of the logo.
Adhering to brand colors, especially primary Burned Orange
Don’t alter brand colors, and use primary colors as accents.
Maintaining a minimalist and premium aesthetic
Keep all layouts clean and premium, avoid any clutter.
Ensuring positive customer interactions and consistent tone
Keep customers and prospects happy and engaged with proper language and behavior
