TripToGo Affiliate Program — Branding Guidelines
1. Logo Usage
Only use approved TripToGo logos provided via AWIN or directly by TripToGo.
Do not alter colors, proportions, or orientation of the logo.
Maintain clear space around the logo — no overlapping text or graphics.
2. Brand Colors
Same as the logo of the company
3. Typography
Use clean, modern fonts consistent with TripToGo’s style.
Suggested Fonts: [e.g., Montserrat, Open Sans, or any brand-specific font]
Avoid decorative or hard-to-read fonts.
4. Tone of Voice
Professional, friendly, and customer-centric.
Emphasize trust, quality, and seamless travel experiences.
Avoid exaggerated claims or misleading information.
5. Imagery Guidelines
Use high-quality images that reflect real travel experiences on our website
6. Prohibited Practices
Misuse of brand trademarks, slogans, or misleading brand references.
Paid search bidding on brand names (e.g., “TripToGo”) or close variations.
Use of the brand in negative, offensive, or inappropriate content.
7. Tagline Usage
Preferred Tagline: “Redefine the Journey”
The tagline should appear with the logo or in proximity when possible.
8. Affiliate Disclosures
Affiliates must comply with applicable advertising laws and disclose affiliate relationships clearly, such as:
“As an affiliate partner of TripToGo, I may earn a commission on qualifying purchases.”
9. Contact for Branding Materials of TripToGo
For official logos, banners, or any questions on brand usage, contact:
Ravinder Sharma
Email: ravi.s@triptogo.com
