BUBS Naturals

BUBS Naturals

Program Terms

Brand Essence

Tagline: Live Better, Longer.

BUBS Naturals is a tribute brand named after Navy SEAL Glen “BUB” Doherty. We believe in doing hard things, staying active for life, and inspiring others to live to the fullest. Our products are rooted in high-quality, nature-derived ingredients that help people perform at their best and feel great doing it.

Core Product Values

  • Collagen Peptides: Daily support for joints, skin, hair, nails. - NSF for Sport Certified. 

     
  • BUBS Creamer (MCT): Brain fuel, sustained energy. Vegan and Butter versions

     
  • Hydrate or Die (HOD): 2000mg electrolytes from nature, 7g of cane sugar, 650mg Sodium. Made in US. NSF for Sport certifed. 

     
  • Apple Cider Vinegar Gummies: Energy, heart health, metabolism, from the “Mother.”

     
  • BUBS Brew: Mold-tested organic coffee, Fair Trade Certified.

     

All products are non-GMO, gluten-free, and made to meet Whole30 or keto-friendly standards where applicable.

Affiliate Talking Points

  • Key Messaging:

    • Feel Great. Do Good.

       
    • Hydrate or Die.

       
    • Cult of Recreationalism.

       
    • Die Young As Late As Possible.

       
  • Lifestyle Positioning:
    BUBS isn’t just about products—it’s about a lifestyle. We support a community of outdoor-loving, fitness-minded individuals who are aging with intention and performance in mind.

     
  • Charity Commitment:
    10% of profits go to veteran foundations, staying true to BUB’s legacy.

     

Brand Voice

  • Enthusiastic, confident, and witty.

     
  • Always inspiring, never pushy.

     
  • Speak directly to the adventurous spirit of our audience.

     

Visual Identity Guidelines

  • Logo: Keep visible but not oversized. Respect logo safe space.

     
  • Color Palette: Use brand colors only (turquoise, soft navy, orange, white) unless promoting specific product lines.

     
  • Photography: Natural light, real outdoor action, context shots of recreation. Avoid dark, staged, or indoor-only photos unless necessary for narrative.

     

Dos & Don'ts

 DO:

  • Use vibrant, active lifestyle content (surfing, skiing, hiking).

     
  • Use clear, minimal layouts with natural textures or backgrounds.

     
  • Emphasize product function and user benefit.

     

 DON’T:

  • Use cityscape or overly staged interior shots.

     
  • Crowd visuals with multiple messages—keep headlines clean and bold.

     
  • Use colors not in the approved brand or product-specific palettes.