Orolay

Brand Name: Orolay
Founded: 2012
Known For: Stylish, functional outerwear and apparel
Flagship Product: The Orolay Down Jacket (a.k.a. "Amazon Coat")
Brand Values:

Function meets fashion

Smart design for real-life weather

Inclusive and accessible style

Practical luxury

Tone of Voice:
Friendly, confident, stylish, functional, urban-smart

Approved Logos:

Full-color logo (primary)

Monochrome logo (black or white) for dark/light backgrounds

Guidelines:

Do not stretch, crop, or modify the logo

Keep clear space around logo equal to height of "O"

Minimum logo width: 120px (digital), 1 inch (print)

Download official logo pack: [Insert link or location]

When showcasing Orolay products:

✅ Use high-resolution images provided by Orolay
✅ Use official product names (e.g. Orolay Women's Thickened Down Jacket)
✅ Highlight key features (e.g., warmth, mobility, storage pockets, weatherproofing)
✅ Mention promotions accurately and clearly (e.g., “30% off with code OROLAYDAY”)

❌ Do not exaggerate product claims
❌ Do not use images with visible damage or distortion
❌ Do not modify model body shape or product shape

Core Phrases to Use:

“Function meets fashion”

“Weather-ready comfort with urban style”

“Built for warmth, designed for everyday life”

“Loved by over 100,000 customers worldwide”

Sample Caption Templates:

“Orolay’s best-selling jacket is back — lightweight, warm, and effortlessly stylish. Winter layering, solved.”

“Your new go-to for cold-weather style: The Orolay Down Jacket. Iconic, cozy, and on sale now.”

“Tested by winter, approved by street style. Shop Orolay’s best deals of the season.”

Photography Style:

Natural light or urban outdoor settings

Cold-weather or transitional seasons (fall/winter/spring)

Lifestyle-focused, not overly posed

Diverse, real-life models

Do Not Use:

Filters that change product color

Distracting text overlays