PowerSmart Branding Guidelines
1. Brand Overview
PowerSmart is a leading brand in outdoor power equipment, offering high-quality lawn mowers, snow blowers, generators, and garden tools. We are committed to providing reliable, affordable, and easy-to-use solutions for homeowners and DIYers across the U.S.
2. Brand Voice & Tone
Clear, helpful, and solution-oriented
Professional but approachable
Emphasize reliability, performance, and value
3. Visual Guidelines
Always use the official PowerSmart logo
Do not stretch, recolor, or modify the logo
Maintain clear space around the logo
Use only approved product images from official sources
4. Messaging Guidelines
Focus on key product benefits: durability, ease of use, and powerful performance
Avoid unverified claims or exaggerated language
Promotions or discounts must be accurate and time-bound
5. Prohibited Uses
Do not use the PowerSmart brand name in URLs, domains, or subdomains
Do not bid on brand keywords in paid search (e.g. Google Ads, Microsoft Ads)
Do not alter or add third-party elements to product images
