Stamprints.com Affiliate Branding Guidelines
This brand guide is designed to provide all Stamprints.com affiliate partners with clear instructions to ensure all promotional activities accurately and consistently convey our brand image and core values. Compliance with this guide is essential for maintaining the reputation of the Stamprints.com brand.
1. Brand Identity Assets
Official Logos:
Affiliates must use the latest official logos provided by us.
Do not alter the logo's colors, proportions, or any design elements.
A sufficient amount of clear space must be maintained around the logo, and it should not be placed too close to text or other images.
Do not use the logo as a background pattern or place it on a complex background that makes it difficult to read.
Brand Name:
Please use the full brand name: "Stamprints.com" or "Stamprints."
The "S" in "Stamprints" must be capitalized.
Do not use any variations or misspellings (e.g., Stamprint, Stamp-prints).
2. Messaging & Tone
Core Brand Values:
Innovation: We focus on providing unique and innovative products.
Quality: We are committed to offering high-quality products and excellent service.
Personalization: We provide highly customizable products that allow every customer to express themselves.
Communication Tone:
Promotional copy should maintain a professional, friendly, positive, and informative tone.
Avoid using overly exaggerated, misleading, or sensational language.
Always present products in a positive light, highlighting the value they bring to customers.
3. Promotion Do's and Don'ts
Do's:
Clearly and accurately showcase Stamprints.com products on your website, blog, or social media.
Use the HTML links, banners, and creative assets we provide.
In your promotional content, clearly state that you are an independent affiliate partner of Stamprints.com.
Create high-quality, original content on your site that is relevant to our products, such as product reviews, tutorials, or inspiration guides.
Comply with all relevant laws and regulations and all terms of this guide.
Don'ts:
Do not use any unauthorized promo codes for promotion.
Do not directly or indirectly bid on our brand name "Stamprints.com" or any of its variations in Pay-Per-Click (PPC) campaigns.
Do not engage in spamming or misleading advertising in any form.
Do not create or design a website that resembles our official website, as this may mislead customers.
Do not imply in any way that you are an official representative or employee of Stamprints.com.
4. Legal Disclaimer
Affiliates must clearly include a disclaimer on their website or promotional page to indicate their affiliate relationship with Stamprints.com. For example:
"I am an affiliate partner for Stamprints.com. Purchases made through my links may earn me a commission at no extra cost to you."
"As an affiliate for Stamprints.com, I may earn a commission from qualifying purchases made through my links."
5. Consequences of Non-Compliance
Any violation of these guidelines, especially the use of unauthorized promo codes or bidding on brand keywords, will be considered a breach of the affiliate agreement. Stamprints.com reserves the right to terminate the account of any non-compliant affiliate at any time, without payment of any pending commissions.
This guide is intended to ensure that the Stamprints.com brand is respected and properly maintained across all promotional channels. We appreciate your cooperation and look forward to a successful partnership.
