Brand Overview
Poppy & Pout is a clean, sustainable lip care brand inspired by nature and nostalgia. We handcraft lip balms, scrubs, and masks in eco-friendly packaging, with formulas made from 100% natural ingredients. Each product is thoughtfully designed to bring a touch of vintage charm, eco-conscious values, and playful self-care to everyday routines.
1. Brand Voice & Messaging
Tone
Warm, friendly, and nostalgic — like a conversation with a kind, creative friend
Confident but never pretentious
Rooted in sustainability and transparency
Lightly cheeky when appropriate — especially for social or promotional copy
Key Messaging Pillars
Clean Ingredients — 100% natural, cruelty-free, and ethically sourced
Sustainable Packaging — eco-friendly paper tubes and recyclable materials
Handcrafted in the USA — every balm is poured, labeled, and packaged by hand
Vintage-Inspired, Modernly Minded — designs that blend 70s nostalgia with clean beauty values
Tagline
“Natural lip care that’s kind to your lips — and the planet.”
Do’s
✅ Highlight our handmade, sustainable story
✅ Focus on natural, cruelty-free, and eco-friendly qualities
✅ Use language that feels approachable and aesthetic (e.g. soft hues, retro energy, botanical beauty)
Don’ts
🚫 Make false or exaggerated claims (e.g. “miracle cure,” “anti-aging”)
🚫 Use greenwashing phrases without context
🚫 Overuse slang or hashtags in formal affiliate materials
2. Visual Guidelines
Logo Usage
Always use the official Poppy & Pout logo in black or white only.
Do not stretch, crop, or recolor the logo.
Maintain at least 0.5x logo height as clear space around it.
Typography
Primary Font: TT Commons (or Montserrat for digital use)
Secondary Font: Playfair Display for headlines or accent text
Tone: Modern, clean, and editorial
3. Photography & Content Style
Aesthetic
Soft, natural light
Warm, golden tones with a retro touch
Real textures — lip balm tubes, recycled paper, bees, flowers, sunlight
Lifestyle imagery featuring minimal, cozy, and nostalgic settings
Do’s
✅ Include natural textures (linen, wood, paper)
✅ Highlight packaging sustainability and artistry
✅ Showcase inclusivity and diversity in imagery
Don’ts
🚫 Use harsh studio lighting
🚫 Overly staged or commercial visuals
🚫 Distracting props or filters
4. Affiliate Marketing Guidelines
Affiliates
Poppy & Pout creates all-natural, eco-friendly lip care products that are as beautiful as they are sustainable. Our balms, scrubs, and masks are handcrafted in small batches using 100% natural ingredients and packaged in recyclable paper tubes. As seen in Allure’s Best of Beauty Awards and loved by beauty enthusiasts nationwide — we’re here to make lips (and the planet) a little happier.
Affiliate Do’s
✅ Use approved product imagery and copy from our brand kit
✅ Link only to official product pages on poppyandpout.com
✅ Mention key brand values: handmade, natural, sustainable
✅ Encourage conversion with exclusive offers when applicable
Affiliate Don’ts
🚫 Use unapproved discount codes or links
🚫 Imply partnership beyond affiliate relationship
🚫 Misrepresent pricing or product availability
5. Social & Hashtag Use
Primary Hashtags
#PoppyAndPout
#NaturalLipCare
#SustainableBeauty
#CleanIngredients
#BeeFriendlyBeauty
Optional for Campaigns
#RhinestoneRodeo
#StrawberryShortcakeXPPP
#PoppyAndPoutPartner
6. Contact & Support
For approved assets, copy, or affiliate support:
📧 hello@poppyandpout.com
🌐 poppyandpout.com
📸 Follow us: @poppyandpout
