EGO POEWR LLC

Positioning: High-performance jump starters and car emergency equipment.

Mission: To provide car owners with safe, reliable, and convenient emergency power solutions.

Vision: To become the global car owners’ first choice for jump starters and emergency devices.

Values:

Safety First

Innovation Driven

Trustworthy

Customer-Centric

Primary Logo: JFEGWO wordmark in uppercase letters.

Colors:

Primary Red: #E60012 (energy, power, urgency)

Black: #000000 (stability, reliability)

Gray: #666666 (technology, modernity)

Background: Preferably white or light color for maximum clarity.

Don’ts:

No stretching or distortion

No unauthorized color changes

No use on busy or cluttered backgrounds (unless placed on a protective color block)

Headlines: Roboto Bold / Arial Bold

Body Text: Roboto Regular / Arial Regular

Chinese (when needed): Source Han Sans (Simplified Chinese)

Hierarchy:

Title: 18–24 pt

Body: 12–14 pt

Tone: Professional, modern, and powerful

Photography:

Automotive-related, outdoor, emergency, and garage settings

Focus on product–user connection

High contrast, sharp light to highlight product details

Video:

Real-world testing (cold starts, emergency rescues)

Showcase safety features and high output power

Energetic pacing, avoid overly long explanations

Tone of Voice: Professional, concise, powerful

Keywords: safety start, strong power, reliable protection, smart safeguard, must-have for drivers

English Taglines:

“Power Up Your Drive”

“Reliable Start, Anytime, Anywhere”

“Your Car’s Best Emergency Partner”

Use consistent wording across Amazon, YouTube, website, and email marketing:

Safety Protection: Reverse connection warning, over-temp alert, overcharge/over-discharge protection

Strong Power: High current output, starts gasoline/diesel vehicles easily

Multi-Functionality: Air pump, power bank, phone charging

Convenience: LED light, USB-C port, smart digital display

Reliability: Professional quality, multi-layer protection, peace of mind for drivers

Platform Focus:

YouTube: Reviews, challenges, real-world testing

Instagram / TikTok: Short-form, hands-on demonstrations

Facebook: Community sharing, aftersales engagement

Hashtags:

#JFEGWO

#JumpStarter

#CarEmergency

#CarLife

#PowerAnywhere

Video Requirements:

Clearly show product design and features

Demonstrate actual jump-start scenarios

Include in description:

Amazon/eBay product link

Official website link

Community (FB/IG) links

Copywriting Requirements:

No exaggerated claims

Emphasize safety and reliability

Opening: Brief introduction, highlight value (safety + power)

Middle: Showcase core features (jump-start, protection, charging, multifunction)

Closing: Call to action (Shop Now / Join Our Community / Try It Today)

English: “Power Up Your Drive”