Venustas Branding Guidelines (Heated Apparel)
Brand Overview
Venustas is a global leader in heated apparel, trusted by over 2 million customers in 20+ countries with over 3 million units sold. Our dedication to innovation has earned accolades such as Best Heated Puffer from Travel & Leisure and Popular Mechanics in 2023 and 2024, along with a nomination for the 2024 Future Innovation Awards at CES 2023. Last year, we achieved over $50 million in revenue during the peak sales season from October to December, reflecting strong customer loyalty.
Venustas offers a wide range of products including heated jackets, vests, hoodies, and gloves for men, women, and kids, as well as essential accessories. Our products combine advanced heating technology with comfort, style, and sustainability — helping people stay warm and explore the world in any condition. We also run monthly promotions, giving affiliates more opportunities to drive conversions. Join us and earn generous commissions while promoting a beloved brand.
Core Values & Tone of Voice
Technology: Innovative solutions beyond heated jackets, expanding into products that make sense for our customers’ lifestyle.
Originality: Original by design and by value, connecting with diverse audiences through individuality and authenticity.
Diversity: Welcoming a broad community across cultures and backgrounds, building trust through inclusivity.
Simplicity: Making innovation easy to understand, simple to use, and practical in daily life.
Sustainability: Committed to eco-friendly practices, from product design to packaging, reducing environmental impact.
Compliance & Restrictions
Do not bid on branded keywords (e.g., “Venustas heated jacket”) in PPC campaigns unless authorized.
Do not create websites or social pages that impersonate Venustas official channels.
Always disclose affiliate relationships in accordance with FTC and Awin guidelines.
Contact
For official assets or questions: marketing@gmail.com
