Viori Branding Guide🪶
Brand OverviewViori creates premium hair care products handcrafted with natural, sustainable ingredients inspired by the Red Yao tribe of Longsheng, China. Each bar is made using Longsheng rice water, known for strengthening and rejuvenating hair. Viori celebrates beauty, sustainability, and cultural respect — combining ancient tradition with modern care.
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Brand MissionTo create natural, sustainable hair care products that honor the traditions and values of the Red Yao people while empowering communities and protecting the environment.
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Core Brand ValuesSustainability: Plastic-free packaging, ethically sourced ingredients, and eco-conscious production.
Cultural Respect: Honoring and supporting the Red Yao tribe through fair partnerships and community support.
Quality: Premium, handcrafted products using 100% vegan, natural ingredients.
Empowerment: Inspiring self-confidence through healthy, natural beauty.
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Brand Colors| Color | Hex | Use |
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| Viori Gold | #CDAA6B | Primary brand color (used in logos, buttons, accents) |
| Deep Brown | #3C2F2F | For typography, natural/earthy tone |
| Ivory White | #F8F5F1 | Background color for packaging, website, and graphics |
| Charcoal Gray | #4A4A4A | Subheadings, icons, and accents |
| Forest Green | #5B6C5D | Secondary color for eco/nature-themed visuals |
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TypographyPrimary Font: Playfair Display – Elegant, refined serif font used for headlines.
Secondary Font: Lato – Clean, modern sans-serif used for body text and descriptions.
Tone: Balanced between luxury and natural authenticity. Avoid overly corporate or playful fonts.
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Visual StyleMood: Minimalist, clean, and nature-inspired.
Lighting: Soft, natural light emphasizing product texture and organic materials.
Subjects: Rice terraces, Red Yao women, bamboo, water, and natural elements.
Composition: Centered subjects, ample negative space, and focus on product craftsmanship.
Filters: Warm tones with slightly muted contrast for an earthy aesthetic.
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Voice & ToneVoice: Gentle, authentic, and inspiring.
Tone: Respectful, calm, confident — never exaggerated or salesy.
Do say:
“Handcrafted with care and tradition.”
“Inspired by the wisdom of the Red Yao.”
“Sustainable beauty that honors heritage.”
Don’t say:
“Miracle product,” “Instant results,” or any aggressive, sensational claims.
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Taglines & Messaging“Beautiful Hair. Beautiful Purpose.”
“Tradition Meets Modern Haircare.”
“Inspired by the Red Yao. Made for You.”
“Sustainable Beauty from the Mountains of Longsheng.”
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Logo UsagePrimary Logo: “Viori” wordmark in serif font with gold accent.
Secondary Logo: Simplified circular emblem (for packaging or favicon use).
Backgrounds: Use white or ivory for clean contrast. Avoid busy textures.
Spacing: Keep at least 1x logo height as clear space on all sides.
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Social Media GuidelinesTone: Warm, story-driven, and educational.
Content Pillars:
Product education (ingredients, benefits, usage)
Sustainability and ethical sourcing
Red Yao cultural storytelling
Customer transformations and testimonials
Hashtags:
#VioriBeauty #SustainableHairCare #RedYaoInspired #EcoFriendlyBeauty #PlasticFreeShampoo
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Affiliate & Influencer GuidelinesHighlight Viori’s mission and sustainability before performance or aesthetics.
Encourage natural lighting and storytelling in content.
Avoid heavy filters or “perfect glam” styles — authenticity is key.
Always tag: @vioribeauty
Include link or call to action: “Shop with my Viori link and experience sustainable beauty inspired by the Red Yao.”
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Product FocusHero Products: Rice Water Shampoo & Conditioner Bars
Supporting SKUs: Comb sets, bamboo holders, and hair accessories.
Best-selling Scents: Hidden Waterfall, Terrace Garden, Citrus Serenade.
USP: Each bar lasts up to 60 washes — replacing 3 plastic bottles.
