ProofNoMore Brand Guidelines
ProofNoMore is the modern destination for mindful drinking—curated, premium, and accessible. Known as “The Sober Superstore,” we offer one of the largest collections of non-alcoholic and low-alcohol beverages in the U.S. Our selection includes craft beers, fine wines, zero-proof spirits, and ready-to-drink cocktails—all designed for people who want to enjoy the flavor and experience of drinking without the alcohol.
From social occasions to everyday wellness, we deliver an inclusive experience that celebrates choice, taste, and lifestyle freedom.
To maintain brand consistency across all platforms, we’ve developed the following guidelines for our affiliates and partners.
Brand Overview
ProofNoMore was founded by beverage experts with one shared goal: to bring premium, alcohol-free options to the world—without compromise. We are guided by quality, inclusivity, and accessibility.
Our mission is to make alcohol-free living stylish, enjoyable, and easy. We believe that mindful drinking should be about celebration, not restriction—empowering people to raise a glass on their own terms.
Messaging
Key Message: Premium alcohol-free beverages, crafted for taste and lifestyle.
Brand USPs (Unique Selling Propositions):
The Sober Superstore: 500+ curated non-alcoholic beers, wines, spirits, and cocktails
Premium without compromise: Handpicked brands, batch-tested quality, and trusted sourcing
Mindful inclusivity: Options for every lifestyle—sober, sober-curious, health-conscious, or moderating
Accessible enjoyment: Affordable bundles, variety packs, and free shipping over $125
Brand Tone & Voice
Our voice is approachable yet refined—modern, inclusive, and lifestyle-driven. ProofNoMore speaks to those who value wellness, social connection, and taste without alcohol. We aim to make alcohol-free drinking feel stylish, positive, and normal.
Do:
Use welcoming, community-focused language
Highlight flavor, experience, and lifestyle benefits
Emphasize inclusivity (for everyone, every occasion)
Speak with authenticity and clarity
Connect mindful drinking with wellness and celebration
Don’t:
Use shaming or judgmental language about drinking alcohol
Overpromise or exaggerate (e.g., health cures)
Limit options to specific genders, ages, or stereotypes
Use flashy, aggressive, or salesy messaging
Compare negatively to traditional alcohol brands—focus on positive alternatives
Visual Identity
Logo
Use only approved ProofNoMore logos. The logo should remain clear, simple, and uncluttered with adequate spacing. Do not stretch, alter colors, crop, or place on busy backgrounds.
Colors
Our brand colors reflect freshness, clarity, and mindful lifestyle values:
Primary Color: Deep Navy – #1A2A40 (trust, confidence, and sophistication)
Secondary Colors:
Crisp White – #FFFFFF (purity, freshness, balance)
Bright Lime – #A8D65C (energy, vitality, wellness)
Amber Gold – #E3A857 (warmth, celebration, social connection)
✨ In short, ProofNoMore’s identity blends modern lifestyle aesthetics with a wellness-driven, inclusive spirit.
