Branding Guidelines for Publishers
To uphold our brand’s integrity and ensure consistent representation across all channels, we require all publishers to adhere to the following branding guidelines:
1. Brand Representation
Accuracy: Always represent our brand truthfully. Do not make false claims or misrepresent our products/services.
Tone and Messaging: Align with our brand’s voice—[insert descriptors, e.g., professional, friendly, innovative].
Visual Identity: Use only approved logos, color schemes, and brand assets. Do not alter or distort these assets in any way.
2. Content Usage
Approved Materials: Utilize marketing materials provided or approved by us. Unauthorized use of content from our website or other sources is prohibited.
Original Content: If creating original content, ensure it aligns with our brand guidelines and does not misrepresent our offerings.
3. Promotional Channels
Website and Blogs: Ensure your platform is free from offensive or inappropriate content. Our brand should not be associated with such material.
Email Marketing: Obtain prior approval before sending emails that promote our brand. Comply with all relevant laws and regulations, including anti-spam laws.
Social Media: Clearly disclose affiliate relationships (e.g., using #ad or #affiliate). Do not engage in misleading practices.
4. Paid Advertising
Search Engine Marketing (SEM): Do not bid on our brand name or any variations/misspellings of it in paid search campaigns.
Direct Linking: Direct linking to our website from paid ads is prohibited unless explicitly approved.
5. Discount Codes and Promotions
Authorized Codes: Only promote discount codes provided or approved by us. Using unauthorized codes is strictly prohibited.
Promotion Accuracy: Clearly state the terms and expiration dates of any promotions.
6. Compliance and Monitoring
Adherence: Non-compliance with these guidelines may result in suspension or termination from our affiliate program.
Monitoring: We reserve the right to monitor your promotional activities to ensure compliance.
7. Updates to Guidelines
We may update these branding guidelines periodically. It is your responsibility to stay informed and comply with the latest version.
