| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Sales may be de-duplicated against ApolloLiftUS paid/owned channels (search, shopping, display, paid social, email/SMS, direct partnerships). ApolloLiftUS determines final attribution and may decline non-incremental sales (Brand Term bidding/traffic interception, coupon/deal/cashback, checkout-stage influence). |
| PPC Brand | | | Sales generated from publisher activity involving Brand Terms in paid search (including variants/misspellings) may be de-duplicated against ApolloLiftUS’s own paid search activity. Brand Term bidding by publishers is not permitted and sales attributed to such activity are ineligible for commission. |
| PPC Generic | | | Where generic paid search activity overlaps with ApolloLiftUS’s own paid media activity, sales may be de-duplicated at ApolloLiftUS’s discretion. |
| E-mail Advertising | | | Sales generated via email campaigns may be de-duplicated against ApolloLiftUS’s own email marketing or CRM activity. Unsolicited or non-compliant email promotion is not permitted. |
| Display Advertising | | | Display or retargeting activity may be de-duplicated where it overlaps
with ApolloLiftUS’s own paid media or remarketing campaigns.
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| Direct Partnerships | | | Where a sale is attributable to a direct partnership or offline agreement,
affiliate commission may be removed to prevent double payment.
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| Price Comparison |  |  | |
| In House Publisher program | | | |
| Other Affiliate Networks | | | |
