1. Brand Name Usage
The official brand/website is ApolloLiftUS (apolloliftus.com).
Affiliates must not use ApolloLiftUS brand identifiers in a way that could cause confusion, including altering, abbreviating, modifying, or misspelling in any context.
For the purpose of these Guidelines, “Brand Terms” include apolloliftus.com and any Apollo-related identifiers, including but not limited to:
ApolloLiftUS
ApolloLift / Apollo Lift / apollolift
Apollo Forklift / Apollo Forklifts / apollo forklift / apollo forklifts
Apollo Lifts / apollo lifts
Apollo Stacker / apollo stacker
Apollo Pallet Jack / apollo pallet jack
Apollo Electric Pallet Jack / apollo electric pallet jack
Apollo Electric Stacker / apollo electric stacker
Apollo Pallet Stacker / apollo pallet stacker
Apollo Lift Table / apollo lift table
Apollo Forklift LLC / apollo forklift llc
Any variations, misspellings, spacing/hyphenation changes, plural forms, or confusingly similar terms
Affiliates may not use Brand Terms (or confusingly similar terms) in:
Domain names or subdomains
Social media handles, usernames, or page names
Mobile applications or browser extensions
unless prior written approval has been granted by ApolloLiftUS.
2. Logo & Creative Usage
Affiliates may use only official logos, creatives, and brand assets provided directly by ApolloLiftUS.
Affiliates must not:
Edit, stretch, crop, recolor, or distort the logo
Combine the ApolloLiftUS logo with other brand marks
Place logos on cluttered, misleading, or low-contrast backgrounds
All brand assets must be displayed clearly and professionally, consistent with ApolloLiftUS brand standards.
3. Advertising & Copy Guidelines
Affiliates may use approved product descriptions, messaging, and marketing copy supplied by ApolloLiftUS.
Affiliates must not:
Make unverified, exaggerated, or misleading claims about ApolloLiftUS products or services
Use language such as “official site,” “official store,” or similar wording that could mislead customers
Imply an exclusive partnership, endorsement, or authorization beyond participation in the affiliate program
All promotional content must be accurate, transparent, and compliant with applicable advertising regulations.
4. Visual Guidelines
Affiliates must use high-quality images sourced from official ApolloLiftUS materials only.
Affiliates may not:
Use third-party, scraped, or low-resolution images
Modify product images without prior written approval
Any creative adaptations must receive explicit written approval from ApolloLiftUS before use.
Affiliates are strictly prohibited from using Brand Terms (including variations, misspellings, or confusingly similar terms) in any form of paid media activity.
This includes, but is not limited to:
Bidding on Brand Terms in search engines (Google Ads, Microsoft Ads, etc.)
Using Brand Terms in paid search ad copy, headlines, display URLs, sitelinks, extensions, or tracking parameters
Using brand + modifier combinations such as:
“coupon / coupon code”
“discount”
“promo code”
“deal”
“near me”
“reviews”
(e.g., “apollolift coupon code”, “apollo lift reviews”, “apollolift near me”)
Running shopping ads, CSS, or paid listings that incorporate Brand Terms
Using ApolloLiftUS branding in display, native, or paid social advertising without prior written approval
Any sale or transaction attributed to Brand Term bidding or Brand Term domain usage is not eligible for commission.
Any unauthorized paid advertising activity involving ApolloLiftUS branding will be considered a breach of program terms.
6. Coupon & Promotional Language
Affiliates may not promote unauthorized, misleading, fabricated, or expired coupons, discounts, or promotional offers.
Use of Brand Terms in conjunction with terms such as:
“coupon”
“coupon code”
“discount”
“promo code”
“deal”
or similar language is prohibited unless explicitly approved in writing by ApolloLiftUS.
Affiliates must not imply exclusive pricing, special access, or offers that are not publicly available.
7. Prohibited Activities
Affiliates must not:
Create fake websites, fake social media pages, or impersonate ApolloLiftUS
Use ApolloLiftUS branding in a way that suggests official partnership, sponsorship, or endorsement beyond the affiliate relationship
Engage in deceptive, misleading, or non-compliant promotional practices
8. Enforcement & Consequences
Any violation of these Branding Guidelines may result in actions including, but not limited to:
Declined or voided commissions
Immediate termination from the affiliate program
Forfeiture of unpaid commissions
ApolloLiftUS reserves the right to determine compliance with these guidelines at its sole discretion.
