Font Types
| Role | Typeface | Example Use Case | Notes |
|---|
| Headline / Brand Title | Venitian Demi BT — semi-bold | Cover titles, section headers | Use sparingly to maintain elegance and weight. |
|---|
| Subheads / Highlights | Futura Medium | Secondary headings, callouts | Provides clean modern contrast, use consistent weight. |
|---|
| Body Text / Paragraph | Futura Book | Body copy, captions, descriptive text | Lightweight and highly legible even at small sizes. |
|---|
Color Pallet
Brand Colors Showcase
| Color Name | Swatch | HEX | RGB |
|---|
| COTTON CANDY | | #F6DFE5 | 246, 223, 229 |
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| GREY | | #7B7C7C | 123, 124, 124 |
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| TAUPE | | #D8B9A7 | 216, 185, 167 |
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| CORAL | | #E5A498 | 229, 164, 152 |
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| EUCALYPTUS | | #A8B9AE | 168, 185, 174 |
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| MOSS | | #667C6D | 102, 124, 109 |
|---|
Usage Guidance
Primary Palette: Use COTTON CANDY and GREY as foundational background and text colors—they evoke warmth and readability.
Accent Tones: TAUPE, CORAL, EUCALYPTUS, and MOSS serve as supporting accents for elements like callouts, buttons, headers, or decorative details.
Balanced Application: Avoid letting accent colors dominate. Reserve them for emphasis and contrast against neutral backgrounds. This maintains visual harmony and aligns with best practices of brand color hierarchy.
Accessibility Reminder: When placing text over color backgrounds, ensure strong contrast to keep copy legible (aim for at least 4.5:1 contrast ratio).
Horizontal Full-Color Logo – Ideal for top of-page headers or wide layouts.
Stacked or Symbol-First Logo – Perfect for social avatars, packaging, or tight spaces.
