1. About CHITA
CHITA is a modern home furniture brand focused on comfort-first, stylish, and accessible pieces.
We believe great design should enhance everyday living. From recliners to modular sofas, our products are crafted for real homes, real families, and real life.
2. What We Look for in Affiliates
We love working with partners who:
Understand home & lifestyle audiences
Create authentic, experience-based content
Value long-term partnerships over short-term clicks
Are aligned with our aesthetic: modern, cozy, real
3. Messaging Guidelines
Core Brand Messages
“Comfort-first design for real life.”
“Looks right. Sits better.”
“Where everyday comfort meets modern style.”
Content Do’s
Show real usage scenarios (family, pets, lounging, relaxing)
Include USPs: modular design, easy assembly, stain-resistant fabric, built-in recliners
Use friendly, warm, lifestyle tone
Content Don’ts
Do not exaggerate or misrepresent pricing or functions
Avoid generic product-only images without context
No use of competitor comparison without written approval
