1. Logo Usage
Primary Logo: BUZIO
Clear Space: Always keep at least 20px clear space around the logo.
Backgrounds: Use logo on white or brand color backgrounds only.
Do Not: Stretch, crop, recolor, or place the logo on busy backgrounds.
2. Brand Colors
Primary Color: HEX #23b2c1 | RGB (35, 178, 193) | CMYK (72, 12, 29, 0)
3. Typography
Headings: Questrial
Body Text: Questrial
Fallback: Arial / Helvetica
4. Tone of Voice
Friendly, professional, and customer-focused.
Emphasize quality, trust, and adventure/healthy living (adapt to your brand values).
Avoid slang or overly technical jargon.
5. Do’s and Don’ts
✅ Do:
Use the official logo and colors.
Follow clear space rules.
Keep tone consistent across all channels.
❌ Don’t:
Modify or distort the logo.
Use unapproved colors or fonts.
Misrepresent the brand or make false claims.
6. Contact
For branding questions or media requests, contact:
Selena Cheng
Email: marketing@buziolife.com]
Phone: +86 15071199920
