| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed, subject to compliance with programme terms. |
| Content | | | Editorial, blog, and influencer content encouraged. |
| Coupon Code | | | Only valid codes provided or approved by us may be promoted. |
| E-mail | | | Email campaigns allowed if opt-in and compliant with GDPR/anti-spam regulations. |
| Loyalty | | | Loyalty and reward platforms are permitted. |
| Search | | | Paid search is allowed, but brand bidding is prohibited (see PPC policy). |
| Behavioural Retargeting | | | Must not conflict with our in-house retargeting strategy. Prior approval may be required. |
| Media Brokers | | | Not permitted without prior approval due to lack of transparency. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Publishers must not promote adult content, gambling, tobacco, alcohol, weapons, or other age-restricted/illegal products in connection with our brand.
Brand must not be misrepresented in messaging, creative, or claims.
All activity must comply with Awin |
