To maintain brand integrity and consistency, all affiliates must follow these guidelines when promoting Cooking Steel products:
1. Brand Name Usage
The brand must be referred to as Cooking Steels in all written and digital promotions.
Do not alter the spelling, capitalization, or spacing of the brand name.
No abbreviations (e.g., “CS”) are permitted in external marketing without prior approval.
2. Logo Usage
Affiliates may only use official Cooking Steel logos and product images provided in the affiliate creative library or with written approval.
Do not stretch, recolor, crop, or modify logos.
Logos must be clear and legible at all sizes.
3. Approved Marketing Materials
Product images, banners, and videos provided by Cooking Steel can be used in online promotions.
Affiliates may create their own marketing materials only if they align with our brand style and are approved in advance.
4. Tone & Messaging
Use a professional, informative, and enthusiastic tone that aligns with Cooking Steel’s identity as a premium, American-made cooking product.
Avoid misleading claims or guarantees that are not officially stated on our website.
5. Prohibited Practices
No use of Cooking Steel trademarks in domain names, subdomains, or social media handles without written consent.
No modification of product names or creation of unofficial bundle names that could mislead customers.
No bidding on Cooking Steel brand terms, brand + generic terms, or misspellings in PPC campaigns unless specifically authorized in writing.
6. Compliance
Affiliates who breach these guidelines may be suspended or removed from the program and forfeit commissions.
For questions or special requests, please contact:
