Kombucha Kamp

Name: Kombucha Kamp (or KKamp)

Tagline: Changing the World One Gut at a Time

Brand Voice: Friendly, expert, trustworthy, community-driven.

Core Values: Health, education, authenticity, accessibility.

Primary Logo: Use full-color Kombucha Kamp logo (provided in .PNG and .SVG).

Backgrounds: White/light only. (For dark backgrounds, use a white logo version.)

Don’ts: Don’t crop, distort, or add effects.

Primary:

KKamp Green: #1b592a

KKamp Green (Light): #65a66f

KKamp Purple: #2e0147

KKamp Purple (Mid): #501d73

KKamp Purple (Light): #8c51a6

Secondary:

Pink: #d973b5

Pink (Light): #f2d5dd

For profile text, banners, and creative assets)

Headers: Clean sans-serif (Montserrat, Open Sans, or Arial) AND/OR (Canva) Quiche, Josefin Sans

Body Copy: Sans-serif, easy to read (16px min) AND/OR Josefin Sans

Brand Key: Kombucha is always capitalized as part of the Kombucha Kamp Brand.

Tone: Conversational but informative, heavily wellness and health-interested. (“We help you brew the perfect Kombucha at home for only pennies per glass as compared to store-bought.”)

Style: Bright, natural-light photography. Fresh ingredients, Kombucha jars, lifestyle shots.

Don’ts: Avoid overly stocky, dark, or sterile images.

Use: Show people enjoying Kombucha, brewing vessels, and clean setups in bright, light spaces. 

Tone of Voice:

✅ Friendly, expert, supportive, wellness-oriented

❌ Technical jargon, overly scientific

Keywords (for affiliates to echo): Kombucha brewing, SCOBY, Continuous Brew, probiotic wellness, DIY fermentation, Water Kefir, Milk Kefir

Sample Language:

“Kombucha Kamp makes brewing easy, fun, and delicious.”

“The world’s most trusted Kombucha resource since 2004.”

Top Products: Continuous Brew Kits, SCOBY Cultures, Hannah’s Special Blend Tea, Brewing Vessels.

Why Promote Kombucha Kamp?

• Trusted brand with 20+ years in the space

Highest-quality heirloom SCOBYs, grown in our own facilities and DNA sequenced for consistency

Dedicated support & education for customers from world's leading fermentation expert, Hannah Crum (Author of The Big Book of Kombucha)

Excellent customer reviews & repeat buyers

✅ Use approved images, logos, and product descriptions.

✅ Highlight wellness, fun, and simplicity of brewing.

✅ Use brand keywords consistently.

❌ Don’t reference unapproved health claims. (Please reach out if you have questions about this. We have a great deal of experience in proper framing for Kombucha and other ferments.)

❌ Don’t alter logos, product names, or messaging.

Logos (.PNG, .SVG)

Product & lifestyle photos

Banners & ad creatives (standard Awin sizes)

Copy blocks for product highlights