Brand name and variations must be used as negative/excluding keywords for any SEM activities of the publisher.
Emailing:
Newsletters ads allowed for editorial content publishers only
Previews of standalone have to be approved by the advertiser
Standalones must contain a short explanation why the recipient received the email (e.g. You have received this email because you have subscribed to xxx)
Emails must contain an unsubscribe option
Dedicated newsletter must respect the CPA E-mail Charter version 2. (http://www.cpa-france.org/CPA_EmailCharter.pdf)
zanox/Clarins will approve all content before release
Advertising material:
Publishers are not allowed to make their own Clarins advertising material or to change the material provided by Clarins in any way.
If publishers would like to have other advertising material to promote Clarins then this can be requested via the account manager.
Publishers must use the destination urls provided by Clarins via the zanox platform. A generator for deep links is provided by zanox.
Traffic:
It is not allowed to send any traffic generated via pop-ups or pop-unders and similar techniques. It is also not allowed to send any traffic generated by any kind of software, adware, spyware or similar.