| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Rumored uses last-click attribution; affiliate sales de-duplicated against paid media when applicable. |
| PPC Brand | | | Sales from Rumored’s own brand search ads take priority. |
| PPC Generic |  |  | |
| E-mail Advertising | | | Orders attributed to Rumored’s owned email marketing take priority. |
| Display Advertising | | | Affiliate sales are de-duplicated against Rumored’s paid display campaigns. |
| Direct Partnerships | | | Direct influencer or paid partnerships outside Awin take precedence. |
| Price Comparison | | | |
| In House Publisher program | | | Rumored’s internal collaborations (e.g., influencer gifting) take precedence. |
| Other Affiliate Networks | | | De-duplication ensures no double attribution if a publisher is active on multiple networks. |
