SOJOS Eyewear - Affiliate Branding Guidelines
Brand Voice & Tone
Voice: Confident, stylish. We speak with a sense of modern sophistication and passion for high-quality, fashionable eyewear.
Tone: Friendly, approachable, and inspiring. We want our audience to feel connected to the brand, understanding its dedication to style, comfort, and sustainability.
Logo Usage
Always use the official SOJOS logo provided in its original form. Do not alter the colors, proportions, or aspect ratio.
Clear Space: Ensure a minimum amount of space around the logo so it stands out clearly in any material.
Background: Place the logo on a clean, contrasting background for visibility. Avoid busy or distracting backgrounds that make the logo hard to see.
Product Imagery
Use only official product images provided by SOJOS. These images are high-quality and showcase the products accurately.
No Manipulation: Do not alter, crop, or modify the images. All images should represent the products in their original form.
Lifestyle Photos: Feel free to use lifestyle images where the eyewear is worn in real-life settings, highlighting the fashion-forward and functional aspect of SOJOS products.
Content Guidelines
No Negative Reviews: Affiliates should not publish content that includes negative reviews or critiques of the products, as this can harm brand perception.
Social Media Guidelines
Hashtags: Use branded hashtags like #SOJOS in your social media posts.
Mentions & Tags: Always tag @sojosvision in Instagram posts and stories, and mention our official handles on platforms like Instagram & TikTok.
Engagement: Encourage your audience to interact with your content by asking questions or sharing their own SOJOS experiences.
Content Restrictions
Do not create misleading or deceptive content. All affiliate links should direct to the correct product pages.
No Competing Products: Affiliates should not promote or compare SOJOS Eyewear products with competitors in a negative light.
No Fake Reviews or Testimonials: Authenticity is key. Ensure all reviews, testimonials, and promotions are genuine and transparent.
