SOMOS Affiliate Partnership Brand Guidelines:
Create authentic, engaging content that shows how quick, easy, and delicious it is to cook with SOMOS products. Your content should feel natural to your voice and style while clearly showcasing the product.
Dos:
- Show SOMOS packaging clearly: the logo must always be visible
- Tag @eatsomos in the post
- Include your affiliate link or code in every caption/ story copy
Don'ts:
- Crop out or obscure the SOMOS logo on any packaging
- Make the food look messy or unappetizing
- Speak negatively about SOMOS or other brands
Suggested Talking Points: Feel free to highlight these naturally in your own voice (avoid sounding scripted)
- Quick & Easy
- Real, Clean Ingredients
- Authentic Flavors
- Weeknight Friendly
Caption Requirements:
- Include your unique affiliate link or discount code in the caption or story.
- Tag @eatsomos in both the caption and story post.
- Use hashtags: #EatSomos #QuickAndEasyMexicanMeals + any relevant food, recipe, or seasonal hashtags.
- Disclose the partnership using #gifted, #ad, or Instagram's "Paid Partnership" label.
Deliverables:
- One (1) Instagram Reel or Story featuring SOMOS products; if a Reel, filmed vertically (9:16), minimum 30 seconds.
- Content must be published by the end of the month of receiving the product to be eligible for commission.
- Authentically feature SOMOS product(s) per your assigned campaign
- Content must align with SOMOS brand guidelines
Usage Rights:
By participating in the SOMOS affiliate program, creators grant SOMOS Foods a non-exclusive, royalty-free license to repost and share published content on SOMOS-owned social media channels for organic use only.
Any paid advertising, whitelisting, or media use requires separate written permission.
FTC:
Creator must comply with the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising and all applicable advertising and consumer protection laws.
